The Theme Of Madness In Frankenstein, Hamlet, By William...

Foolish, chaotic, crazy, all ways to describe the state of a madman, and these just so happen to perfectly describe some characters in the works we have read and discussed. The theme of madness is heavily displayed in the literature pieces of Frankenstein, by Mary Shelley, and Hamlet, by William Shakespeare. Victor Frankenstein, The Creature, Hamlet, and are the characters that most express the course theme of madness in the works. These characters display similarities on their way to that unstable state of mind. In the novel Frankenstein by Mary Shelley we are given the character Victor. He grows up with a great childhood, â€Å"no youth could have passed more happily than [his]†. (Shelley 21) Hamlets character is similar to Victor in William†¦show more content†¦Victors father warned him to â€Å"never allow passion, or a transitory desire to disturb his tranquility’, or get in the way and sight of what’s important in life, â€Å"a calm and simple mind†. (Shelley 34) Hamlet’s father however, encourages his absurd actions, he says, â€Å"so art thou to revenge when thou shalt hear†. (Shakespeare) The reader pays attention to this warning but it is evident that Victor neglects it. This clear advice may have restrained Victor from completing his appalling and immoral experiment. In Hamlet’s case, he had nothing holding him back from going mad and taking his revenge. The novel clearly recognizes religion and the figures of God and Satan. Therefore we know that God is the only creator which is what makes Victors experiment morally illicit. Taken this into consideration, Victor is still blinded by his obsession that he disregards his father’s advice and perseus his experiment, which is what led him to his madness. Hamlet is also deprived of judgement because of his obsession with avenging his fathers death that he does not take into consideration the feelings of others that he onced cared for like his mother and Ophelia, giving himself an awful morale. Somehow he still clearly has Gods opinion in mind about his actions when Hamlet refuses to kill Claudius in a church while he’s praying. Their sanity begins to alter. In this frame of mind, VictorShow MoreRelatedHow to Read Lit Like a Prof Notes3608 Words   |  15 Pagesthe text becomes to us. d. If you don’t recognize the correspondences, it’s ok. If a story is no good, being based on Hamlet won’t save it. 6. When in Doubt, It’s from Shakespeare†¦ a. Writers use what is common in a culture as a kind of shorthand. Shakespeare is pervasive, so he is frequently echoed. b. See plays as a pattern, either in plot or theme or both. Examples: i. Hamlet: heroic character, revenge, indecision, melancholy nature ii. Henry IV—a young man who must grow up to become king, take

Marketing Management Market of Singapore

Question: Discuss about the Marketing Management for the Market of Singapore. Answer: Introduction The BreadTalk Group Limited is a Singapore based bakery company that was established in 2000. This company is famous for the range of variety of cakes and breads they sell in the market of Singapore. The company has decided to expand the market and increase the range of customers. In this assignment, the marketing strategies that are required for BreadTalk in order to expand their business at the international level are discussed in details. At present, the market segment of BreadTalk is limited to Singapore and in the southern region of Asia. Hence, in order to establish as a global brand, it is necessary for the company to strengthen their market in the South East Asian region. They need to make full use of the healthy reputation they have in the Asian region that can help them to increase the brand awareness in the international market. Market segmentation and target market are the most important strategy tools for a business organization (Wedel and Kamakura 2012). These can help them to divide the market based on the consumer choice and characteristics of a particular market. The excellent quality of bakery products of BreadTalk can is best for the class of people, who like to have good experience with food. With the help of inspiring tagline like Bread can communicate with you and Breads that can inspire the customer to think differently it is possible to attract the consumers, who are passionate about food. Moreover, with the help of situation analysis, it is possible to make the best use of the opportunities that exist in the consumer market or a region. With the support of the marketing mix tools, it is possible for BreadTalk to make strategies for the critical parameters or business like product, place, price and promotion. The products for BreadTalk includes innovative bakery and the price of these products are usually kept on the higher side so that it is possible to maintain the premium quality. The company has nearly 1000 outlets in the Asian region and in order to rise at international level they need to open stores outside the Asian countries. They can use the strategy of Bread Showroom with a view to promote their products (Breadtalk.com 2016). The premium quality and the wide range of breads, pastries, cakes and other popular bakery products that are sold by BreadTalk are the biggest strength that will help the company to retain the present reputation. With the help of revolutionary and innovative marketing strategy, the company can gain significant competitive advantage over their rivals bakery companies. The company can also diversify into ne w sectors with the help of innovative bakery products. This will help the company to attract the customers from the rival companies like Cheesefactory and Starbucks and thereby expand the market segment. They can also make full use of the opportunities that exist in the countries outside the Asian region. Hence, the BreadTalk is able to establish their reputation as an international bakery brand with the help of appropriate marketing tools. Reference Breadtalk.com. (2016). BreadTalk Group - Our Strategy. [online] Available at: https://www.breadtalk.com/en/strategy [Accessed 30 Sep. 2016]. Wedel, M. and Kamakura, W.A., 2012.Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media.